ACTION

Open Card Sort

Through multiple rounds of open card sorts with OptimalSort, I gave users the liberty to categorize products any way they saw fit. By opting for a picture sort, as opposed to the more generic text sort, I solved for some users’ inability to identify more technical products by name. By focusing on breadth of range of the 50 products selected, the client’s product list was narrowed into taxonomy familiar and sensible to users.

RESULT

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